Authenticity is as big as the Internet itself
Things are NOT working
“The Internet Is Broken” proclaims the title of an MIT Technology Review cover story, while Stanford University's Clean Slate Initiative explores the idea of scrapping the existing Internet and starting over.
Spam brings us phishing attacks that deliver malware that in turn builds botnets. Fraud and predation pervade everyday online experience. Identities - and cash - are stolen in batches.
While the information security industry assures us “we're working on it,” people grow ever more wary of their Internet experience - even as they come to depend upon it more and more.
The problem: INAUTHENTICITY
All those security problems are an effect of a bigger problem, and that problem is inauthenticity. People and sites are not who and what they claim to be.
And if you solve inauthenticity, you solve a lot of other problems. Security is just one of them.
The solution: AUTHENTICITY™
The greatest inflection points happen when an entrepreneur offers what people want but didn't know they could have. Authenticity is an eminently producible product that is desperately needed.
And you can be the one to bring the news to your audience: they can have Authenticity!
Learn how the enterprises of the Authenticity Alliance bring Authenticity to their chosen markets and audiences, built upon the acclaimed Quiet Enjoyment Infrastructure tools from The Authenticity Institute.